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![Tesseract Pontodesign - Viasoft Connect Week 2023](https://cdn-cfhfh.nitrocdn.com/iwlxEagrChRGNmwStgadPOQykNjmvSft/assets/images/optimized/rev-c46bb1e/pontodesign.com.br/wp-content/uploads/2024/06/quadri-gif2.gif)
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A Connect Week é um dos maiores encontros de inovação, tecnologia e tendências do Brasil. Acima de tudo, é um evento plural que há anos vem transformando a visão das pessoas e de quem participa. Com foco na diversidade de pessoas e visões de negócio, atingindo diferentes segmentos que colaboram entre si para trazer inovação e cultura para todos os seus participantes, é um evento ímpar que gera impacto não apenas durante o momento do evento, mas também reverbera e gera resultados ao longo do tempo na vida de quem participa.
Quando o projeto de Branding Connect Week chegou à Pontodesign em 2023, seu foco era renovar e dar originalidade ao evento, frente aos eventos já feitos anteriormente, além de desenvolver toda a expressão e identidade focada nos ambientes, comunicação, interações e personalidade do encontro. Uma vez criada a nova identidade, ela permearia toda a derivação do evento ao longo dos anos.
A marca Connect Week foi concebida e originalmente pensada para ser uma marca que entende e expressa a inovação como um elemento tão importante quanto o tempo — característica principal do universo da inovação. O tempo é agente de transformação e impacta a transformação, as pessoas, os locais, em âmbitos e dimensões infinitas.
Por isso, a marca criada traz consigo uma estrutura multidimensional, representada e baseada no Cubo Quadridimensional (Tesseract). Uma forma de representar graficamente o conceito de uma quarta dimensão, algo que é imensurável ao ser humano, mas uma representação gráfica que nos ajuda a ver além, inspira, muda a forma de ver, evolui e impacta nossa percepção do espaço-tempo.
![Pontodesign – Viasoft Connect Week 2023 Pontodesign - Viasoft Connect Week 2023](https://cdn-cfhfh.nitrocdn.com/iwlxEagrChRGNmwStgadPOQykNjmvSft/assets/images/optimized/rev-c46bb1e/pontodesign.com.br/wp-content/uploads/2024/06/viasoft_connect_case_2024_PONTO_DESIGN_destaque_2_pic_04_06_24.png)
![Pontodesign – Viasoft Connect Week 2023 Pontodesign - Viasoft Connect Week 2023](https://cdn-cfhfh.nitrocdn.com/iwlxEagrChRGNmwStgadPOQykNjmvSft/assets/images/optimized/rev-c46bb1e/pontodesign.com.br/wp-content/uploads/2024/06/viasoft_connect_case_2024_PONTO_DESIGN_destaque_2_logo_04_06_24.png)
![Pontodesign – Viasoft Connect Week 2023 Pontodesign - Viasoft Connect Week 2023](https://cdn-cfhfh.nitrocdn.com/iwlxEagrChRGNmwStgadPOQykNjmvSft/assets/images/optimized/rev-c46bb1e/pontodesign.com.br/wp-content/uploads/2024/06/viasoft_connect_case_2024_PONTO_DESIGN_destaque_2_pic_2_04_06_24.png)
A identidade
Na identidade do evento, exploramos profundamente o conceito do Cubo Quadridimensional, criando modularidade em todos os elementos. Isso permite a conexão de formas e padrões diferentes para cada uma das áreas do evento, sem perder sua essência: levar inovação, impacto, visão, conhecimento, networking e experiência em multidimensões, durante e depois do evento.
![Pontodesign – Viasoft Connect Week 2023 Pontodesign - Viasoft Connect Week 2023](https://cdn-cfhfh.nitrocdn.com/iwlxEagrChRGNmwStgadPOQykNjmvSft/assets/images/optimized/rev-c46bb1e/pontodesign.com.br/wp-content/uploads/2024/06/viasoft_connect_case_2024_PONTO_DESIGN_destaque_3_pic_04_06_24-1.png)
![Pontodesign – Viasoft Connect Week 2023 Pontodesign - Viasoft Connect Week 2023](https://cdn-cfhfh.nitrocdn.com/iwlxEagrChRGNmwStgadPOQykNjmvSft/assets/images/optimized/rev-c46bb1e/pontodesign.com.br/wp-content/uploads/2024/06/viasoft_connect_case_2024_PONTO_DESIGN_destaque_3_pic_04_06_24-3.png)
![Pontodesign – Viasoft Connect Week 2023 Pontodesign - Viasoft Connect Week 2023](https://cdn-cfhfh.nitrocdn.com/iwlxEagrChRGNmwStgadPOQykNjmvSft/assets/images/optimized/rev-c46bb1e/pontodesign.com.br/wp-content/uploads/2024/06/viasoft_connect_case_2024_PONTO_DESIGN_destaque_3_pic_04_06_24-2.png)
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![Pontodesign – Viasoft Connect Week 2023 Pontodesign - Viasoft Connect Week 2023](https://cdn-cfhfh.nitrocdn.com/iwlxEagrChRGNmwStgadPOQykNjmvSft/assets/images/optimized/rev-c46bb1e/pontodesign.com.br/wp-content/uploads/2024/06/viasoft_connect_case_2024_PONTO_DESIGN_destaque_3_pic_04_06_24-3.png)
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![Pontodesign – Viasoft Connect Week 2023 Pontodesign - Viasoft Connect Week 2023](https://cdn-cfhfh.nitrocdn.com/iwlxEagrChRGNmwStgadPOQykNjmvSft/assets/images/optimized/rev-c46bb1e/pontodesign.com.br/wp-content/uploads/2024/06/viasoft_connect_case_2024_PONTO_DESIGN_destaque_3_pic_04_06_24-4.png)
![Pontodesign – Viasoft Connect Week 2023 Pontodesign - Viasoft Connect Week 2023](https://cdn-cfhfh.nitrocdn.com/iwlxEagrChRGNmwStgadPOQykNjmvSft/assets/images/optimized/rev-c46bb1e/pontodesign.com.br/wp-content/uploads/2024/06/viasoft_connect_case_2024_PONTO_DESIGN_txt_05_06_24-1.png)
![Pontodesign – Viasoft Connect Week 2023 Pontodesign - Viasoft Connect Week 2023](https://cdn-cfhfh.nitrocdn.com/iwlxEagrChRGNmwStgadPOQykNjmvSft/assets/images/optimized/rev-c46bb1e/pontodesign.com.br/wp-content/uploads/2024/06/viasoft_connect_case_2024_PONTO_DESIGN_dest_pic_3_05_06_24.png)
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![Pontodesign – Viasoft Connect Week 2023 Pontodesign - Viasoft Connect Week 2023](https://cdn-cfhfh.nitrocdn.com/iwlxEagrChRGNmwStgadPOQykNjmvSft/assets/images/optimized/rev-c46bb1e/pontodesign.com.br/wp-content/uploads/2024/06/viasoft_connect_case_2024_PONTO_DESIGN_logo_white_05_06_24.png)
![Pontodesign – Viasoft Connect Week 2023 Pontodesign - Viasoft Connect Week 2023](https://cdn-cfhfh.nitrocdn.com/iwlxEagrChRGNmwStgadPOQykNjmvSft/assets/images/optimized/rev-c46bb1e/pontodesign.com.br/wp-content/uploads/2024/06/viasoft_connect_case_2024_PONTO_DESIGN_txt_05_06_24-3.png)
![Pontodesign – Viasoft Connect Week 2023 Pontodesign - Viasoft Connect Week 2023](https://cdn-cfhfh.nitrocdn.com/iwlxEagrChRGNmwStgadPOQykNjmvSft/assets/images/optimized/rev-c46bb1e/pontodesign.com.br/wp-content/uploads/2024/06/viasoft_connect_case_2024_PONTO_DESIGN_dest_pic_2_05_06_24.png)
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![Pontodesign – Viasoft Connect Week 2023 Pontodesign - Viasoft Connect Week 2023](https://cdn-cfhfh.nitrocdn.com/iwlxEagrChRGNmwStgadPOQykNjmvSft/assets/images/optimized/rev-c46bb1e/pontodesign.com.br/wp-content/uploads/2024/06/viasoft_connect_case_2024_PONTO_DESIGN_pic_1_05_06_24.jpg)
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Através do tempo
Com o tempo, a marca Connect Week se transformou. Da mesma maneira como foi projetada para abrigar e construir novas perspectivas, este processo à modulou para Connect Week Brasil e diversos desdobramentos.
![Pontodesign – Viasoft Connect Week 2023 Pontodesign - Viasoft Connect Week 2023](https://cdn-cfhfh.nitrocdn.com/iwlxEagrChRGNmwStgadPOQykNjmvSft/assets/images/optimized/rev-c46bb1e/pontodesign.com.br/wp-content/uploads/2024/06/viasoft_connect_case_2024_PONTO_DESIGN_timeline_logo_HORZ_05_06_24.jpg)
![Pontodesign – Viasoft Connect Week 2023 Pontodesign - Viasoft Connect Week 2023](https://cdn-cfhfh.nitrocdn.com/iwlxEagrChRGNmwStgadPOQykNjmvSft/assets/images/optimized/rev-c46bb1e/pontodesign.com.br/wp-content/uploads/2024/06/viasoft_connect_case_2024_PONTO_DESIGN_timeline_logo_VERT_05_06_24.jpg)
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